THE SITUATION
Its probably got you thinking, that’s us too.When a customer places an order, gets confirmation, and then doesn’t hear from your brand again, it makes them feel abandoned, the same way you hate an “abandoned cart.”Most ecommerce brands leave a huge opportunity on the table by not following up after the sale. Generating revenue from existing customers is often overlooked, even though the attention is already there.
THE BOTTOM LINE
Post-purchase systems don’t change your ad spend or cost per acquistiion (CAC). They work on what happens after the sale.This system affects revenue in a few practical ways:- Customers understand the product better, which can reduce returns
- Follow-up offers reach people who already trust the brand
- Clear prompts increase word-of-mouth and referrals
- Feedback improves future emails, products, and positioningCAC stays the same. Revenue per customer has room to improve.
THE PROOF
Post-purchase emails tend to perform differently than most automated emails.According to Klaviyo data, post-purchase emails see open rates nearly 17% higher than the average automated email. That’s because the relationship is already established. The customer has bought, received confirmation, and is still paying attention.Many brands don’t take advantage of this huge opportunity. The follow-up stops at the receipt.
That's where The Customer Journey Flow™ swoops in.
The Customer Journey Flow™ is a post-purchase email system built to support repeat purchases, referrals, and long-term customer value.Customers don’t just get a receipt. They get clear follow-up at the right time.The early emails help them get started and understand how to use the product. They answer common questions and reduce confusion after delivery.After customers have had time to use what they bought, the flow includes a short feedback email. It gives customers an easy way to express how things are going and gives you insight you can actually use.From there, the system continues with relevant follow-up. That might be a refill, an upgrade, a related product, or helpful content. These emails go out after value is established.The flow also includes prompts for reviews, sharing, or referrals, once customers are comfortable recommending the product.Once it’s set up, the system runs automatically for every new customer. This is a one-time system build designed to be reused. It's a foundation, not an ongoing campaign.
You’ll get a complete Post-Purchase Revenue System™ installed in Klaviyo:[1] A fully structured post-purchase lifecycle flow (7–12 emails) designed to increase repeat purchases and customer lifetime value[2] Strategic onboarding and product education that helps customers get results faster and reduces confusion and returns[3] Timed follow-up offers based on customer readiness and product lifecycle, not random promotions[4] A built-in feedback and review engine that captures customer insight and grows social proof[5] Smart segmentation so first-time and repeat buyers receive messaging that matches their stage[6] Complete Klaviyo implementation, automation setup, and pre-launch testing[7] One structured revision round after review[8] Clear documentation and handoff so your team can manage the system with confidence
CLIENT WINS
Hi. How's it goin' today? I'm Marc Bovenzi.I’ve helped more than 700 B2B companies improve their email performance as a campaign strategist and copywriter.Now, I build lifecycle email systems for ecommerce brands that drive repeat purchases, customer retention, and long-term revenue. I also support brands with direct response campaigns when they need performance-focused promotions and launches.I’m Klaviyo Product Certified, and a Certified Copywriting Specialist via DigitalMarketer taught by Pam Foster at the American Artists and Writers Institute aka AWAI.
My previous clients have seen the impact of structured, high-quality email systems built from the ground up. Here's what they had to say.
DISCOVERY CALL
This system works best for ecommerce brands that:- Sell premium, complex, or replenishable products
- Use Shopify and Klaviyo, or are ready to
- Don't have a structured post-purchase email system yet
- Can invest $3,000–$6,000 for a one-time system buildIf that sounds like you, the next step is a short call.
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